Kent Natural Food Co-op is a natural food and beauty products co-op. KNFC values community and healthy, local, natural products. They are located in downtown Kent. For this re-brand I wanted to focus on their values, and take a more fresh, rustic yet refined approach to the identity.
I designed 3 magazine ads that would be featured in local magazines, an app, and a membership card. I used photography as a large part of the re-brand to showcase the fresh produce and products that the co-op has to offer.
My logo shows my concept well. The hands coming together represents the community working together to grow something. The sprout represents their natural products, and there is also a subtle egg shape created by the the negative space.